Jovan Kassab, creator of the Jovan Jane label, has a creative style for every girl who wants a standout look.
Before Jovan Jane, Kassab earned her degree in journalism and wrote for Style Magazine, Hour Detroit, The Detroit Free Press, Six Degrees Magazine, 944 and The Chaldean News. “In 2011, my love for my Michigan & Detroit sport teams led me to add tailgating designs to my collection. Who says you can’t be girly, stylish and love sports?” When it comes to her personal style, Kassab is constantly changing it up. “I can be classic, trendy, preppy and sporty all in one week,” states Kassab.
Kassab isn’t just attracting the girl next door. Her accessory line has also attracted Jeremy Piven of Entourage, who gave her the approval to design two fedoras in his name in conjunction to his foundation. Other celebrities include Tyra Banks, as a part of her “Best Of Accessories,” Rocsi Diaz from Entertainment Tonight, Giuliana Rancic, Kathy Wakile, Melissa Gorga and Teresa Giudice from The Real Housewives of New Jersey, Alexis Bellino from The Real Housewives of Orange County and world-wide fashion blogger, Sydney Fashion Blogger (to name a few).
Her designs have been featured in national publications as Redbook, PEOPLE and InStyle.
“When I am not creating my masterpieces, I keep my finger on the pulse of local fashion as the Style File Expert for WJBK FOX 2 News-Detroit. It’s the go-to resource on the latest tips, trends and must-have items that you need to know about.” In March of 2012, Kassab was asked and agreed to be the live video blogger for Fashion In Detroit, an event co-hosted by Project Runway’s Joe Faris and Ambassador Magazine publisher and jewelry designer, Denise Ilitch, whose father respectively owns the Detroit Tigers and the Detroit Red Wings.
“Life is too short to dress boring. You can transform any outfit into something fun by adding the right accessory—and a smile.”